Personal Life
Sarno was married but in 1974, he and wife Joyce Sarno Keys divorced, but they remained on friendly terms, often reuniting for family events.
Sarno had four children: Jay Sarno Jr, an engineering company owner, September, a former Miss Nevada contestant who is now a stockbroker, Heidi Sarno Strauss, a flower store owner, and Freddie Sarno, also a stockbroker.
Sarno knew how much his son Jay Jr. loved the NASA Space program as a young boy; he once took Jay Jr. to a NASA collectibles show and bid ten thousand dollars on a patch used by Jack Swigert, of the famed Apollo 13 mission. Asked by his son why he would bid such a relatively large amount of money on an item like that, Sarno showed some affection, answering that he just wanted Jay Jr. to have it.
Sarno later on grew frustrated because his dream of building the "Grandissimo" seemed impossible, and he was never able to overcome his gambling addiction.
Sarno died of a heart attack on July 21, 1984, at the age of 62, at the Caesars Palace, a hotel he formerly owned, while on a gambling stay at the hotel.
Sarno was elected to the Gaming Hall of Fame in 1989.
Read more about this topic: Jay Sarno
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