Famous quotes containing the words jargon and/or reader:
“In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.”
—Daniel J. Boorstin (b. 1914)
“The so-called paradoxes of an author, to which a reader takes exception, often exist not in the author’s book at all, but rather in the reader’s head.”
—Friedrich Nietzsche (1844–1900)