Importance of Ratings in Japanese Drama
As in many other countries, Japanese television is arguably the most important media type. A survey completed in 2000 by NHK, Japan's public broadcasting network, showed that 95% of Japanese people watch television every day. Eighty-six percent said they consider television an indispensable medium, and 68% said the same of newspapers. There are other forms of media that can be used to promote products and services, such as the Internet. However, Shinji Takada, a television executive at Nippon Television (NTV), believes that although the Internet is popular among drama fans, "We don't regard broadband as mainstream media. It will never happen. Broadband is a complementary medium."
Television ratings are calculated by several researching firms. Video Research Ltd. is one of the more reliable firms, and more television networks, advertisers, and Japanese drama fans use the numbers from this firm than any other. The ratings focus on the Kanto (Tokyo) and the Kansai (Osaka) areas, which are believed to serve as a good representation of what most of Japan watches. The ratings become available for the general public every Wednesday.
Read more about this topic: Japanese Television Drama
Famous quotes containing the words importance of, importance, japanese and/or drama:
“In my public statements I have earnestly urged that there rested upon government many responsibilities which affect the moral and spiritual welfare of our people. The participation of women in elections has produced a keener realization of the importance of these questions and has contributed to higher national ideals. Moreover, it is through them that our national ideals are ingrained in our children.”
—Herbert Hoover (1874–1964)
“A toothache, or a violent passion, is not necessarily diminished by our knowledge of its causes, its character, its importance or insignificance.”
—T.S. (Thomas Stearns)
“I am a lantern—
My head a moon
Of Japanese paper, my gold beaten skin
Infinitely delicate and infinitely expensive.”
—Sylvia Plath (1932–1963)
“Only in the problem play is there any real drama, because drama is no mere setting up of the camera to nature: it is the presentation in parable of the conflict between Man’s will and his environment: in a word, of problem.”
—George Bernard Shaw (1856–1950)