Dramas' Starting Hour
Most Japanese dramas never start exactly on the hour or half-hour mark. Instead, some episodes start at 8:58 p.m., while others start at 9:05 p.m. Before television ratings started to matter, episodes started exactly on the hour. Later, because of the aggressive TV ratings war, some stations decided to beat the competition by starting their shows a few minutes earlier. The theory behind this practice is that when a show ends a few minutes before the hour or half-hour, a viewer would start changing channels until they found one that wasn't showing any commercials. Similarly, if an episode runs a few minutes past the hour or half-hour, viewers are more likely to watch the next program because they missed the first few minutes of an episode on a different channel.
The exception to this trend is NHK, which continues to start their shows exactly on each hour or half-hour. Potential reasoning behind this is that because every other television station is constantly changing its start times, this strategy no longer holds the potential advantage over competition that it once did.
Read more about this topic: Japanese Television Drama
Famous quotes containing the words starting and/or hour:
“what most appals
Is that tiny first shiver,
That stumble, whereby
We know beyond doubt
They have almost run out
And are starting to die.”
—Philip Larkin (1922–1986)
“We say that the hour of death cannot be forecast, but when we say this we imagine that hour as placed in an obscure and distant future. It never occurs to us that it has any connection with the day already begun or that death could arrive this same afternoon, this afternoon which is so certain and which has every hour filled in advance.”
—Marcel Proust (1871–1922)