Work
Lorenc's firm, Lorenc+Yoo Design, boasts an impressive skill set including specialists in industrial design, exhibition design architectural design, furniture design, interior design, environmental graphics. The firm identifies its work as "environmental communication design," a body of work that includes museums and visitors centers, trade show exhibits, theme park design, signage, retail spaces, furniture, for organizations including Mayo Clinic, Coca-Cola, North Carolina State University, Georgia-Pacific, Haworth Furniture Company, General Motors, Bank of America, General Mills and Sony-Ericsson. This array of work is almost typically coordinated with a project team including project managers, writers, architects, interior designers, landscape architects, graphic design firms, marketing professionals and others that are searching for a "holistic, integrated message."
Lorenc+Yoo Design is located in historic Mill Village in Roswell, Georgia and has collaborative associations with Journey Communications Inc of Philadelphia where they handle their trade show exhibits, and with Box&Cox of Seoul, Korea with whom they handle their Asian opportunities and are currently working in Korea and Japan. The company is also collaborating with the firm HQ Creative in Dubai, the United Arab Emirates. The firm is intent to keep its team small and to grow through associations across the cournty and around the globe. Lorenc+Yoo Design has work in many markets across the US and in Asia. China is the new frontier for this eclectic and innovative firm working on several exciting projects including designing signage, building jewelry and sculptures.
In 2007, Jan Lorenc coauthored a textbook on the practice of exhibition design entitled, "What Is Exhibition Design?" Coauthored with designers Lee Skolnick and Craig Berger, the book was published by Rotovision, UK. It is currently in its third English printing and has been printed in Chinese, Korean, Polish and Russian.
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