Jamma

Jamma

Japan Amusement Machine and Marketing Association, Inc. (一般社団法人日本アミュ一ズメントマシン協会) (formerly Japan Amusement Machinery Manufacturers Association (社団法人日本アミューズメントマシン工業協会)), often known as JAMMA, is a trade association based in Tokyo, Japan.

JAMMA is run by representatives from various arcade video game manufacturers, including Namco Bandai, Sega, Taito, Tecmo, Capcom, Konami and Atlus, among others.

As an organization, JAMMA is well known for its namesake wiring standard for arcade machines, but it has also defined other guidelines for arcade operators.

In addition, JAMMA organizes a trade show hosted in Japan called the Amusement Machine Show.

JAMMA began as a rights group in January 1981, but turned into an organization in June 1989.

In April 1, 2012 Japan Amusement Machinery Manufacturers Association was renamed to Japan Amusement Machine and Marketing Association, Inc. (一般社団法人日本アミュ一ズメントマシン協会), merging operations of JAMMA with Nihon Shopping Center Amusement Park Operator's Association (NSA) and Japan Amusement Park Equipment Association (JAPEA).