Jamie's Return To School Dinners
Starting in February 2006, Oliver returned to his crusade to see how his flagship Greenwich school, Kidbrooke, was progressing. Overworked and under pressure, Nora reveals that she is losing money due to the decision to close the school tuck shop (which sold junk food and snacks), that she wasn't being paid for the extra hours, and that she hadn't seen any of the promised money. The end-of-year deficit is between £12000 and £15000 (the school management declined to be precise, on the advice of the local council), the children are slipping back into their old habits, and Jamie's new menu is losing popularity.
In response, Jamie organises a 'Junk Amnesty' wherein the children exchange their snacks and unhealthy food for tokens which can then be redeemed for healthier meals at a kiosk Jamie sets up in their playground.
Jamie then travels to Lincolnshire, where most of the schools have decommissioned their kitchens to save money. He pioneers a project that connects the schools to local pubs, restaurants, and hotels, and to local farmers. Produce would be sourced locally, cooked, and then taken to nearby schools by taxi or volunteer drivers. In order to make the project viable, he has to convince 90% of the local parents to participate.
A pilot scheme is started to provide Theddlethorpe and Saltfleetby primary schools in Lincolnshire with hot meals, with the help of a local pub. However, there are problems. Nora has hygiene concerns regarding the pub kitchen, and the pub cook has been altering the recipes in an attempt to save money, which Jamie remedies by introducing him to a local supplier.
Initial take-up is good, following a demonstration to parents of a terms'-worth of junk food that their children eat (a plastic mat with a pile of chips (2 binfuls), saturated fat, Coke, burgers, with a garnish of crisps and sweets), and a brief speech at the school's Easter service.
To spread the word, Jamie organises a fête for local schools, suppliers and caterers in Lincoln Castle. There he encourages connections between parents, schools, and food industry representatives. The event ('Hot Dinners For Imps') is a resounding and overwhelming success, and garners support from the local council.
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