Jack Trout - Bibliography

Bibliography

• Jack Trout
  • In Search of the Obvious: The Antidote for Today's Marketing Mess — New Jersey. John Wiley & Sons. October 2008.
  • Jack Trout on Strategy — New York. McGraw-Hill. March 2004.
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. November 2002.
  • Big Brands, Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.
• Jack Trout with Steve Rivkin
  • Repositioning: Marketing in an Era of Competition, Change and Crisis — New Jersey. John Wiley & Sons. October 2009.
  • Differentiate or Die — New York. John Wiley & Sons. 2000.
  • The New Positioning: The Latest on the World's #1 Business Strategy — New York. McGraw-Hill. 1996.
  • The Power of Simplicity — New York. McGraw-Hill. November 1998.
  • Repositioning: Marketing in an Era of Competition, Change, and Crisis — New York. McGraw-Hill. 2010.
• Jack Trout with Al Ries
  • Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981.
  • Marketing Warfare — New York. McGraw-Hill. 1986.
  • Bottom-Up Marketing — New York. McGraw-Hill. 1989.
  • The 22 Immutable Laws of Marketing— New York. Harper Collins. 1993.