Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Read more about Jack Trout:  Career, Bibliography

Famous quotes containing the words jack and/or trout:

    “I’ve got to go. That’s one of the penalties of being a doctor. I never seem to finish a conversation.”
    —Robert M. Fresco, and Jack Arnold. Dr. Matt Hastings (John Agar)

    “All those girls
    who wore the red shoes,
    each boarded a train that would not stop.
    Stations flew by like suitors and would not stop.
    They all danced like trout on the hook.
    They were played with.”
    —Anne Sexton (1928–1974)