Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
Read more about Jack Trout: Career, Bibliography
Famous quotes containing the words jack and/or trout:
“The man’s an M.D., like you. He’s entitled to his opinion. Or do you want me to charge him with confusing a country doctor?”
—Robert M. Fresco. Jack Arnold. Sheriff Jack Andrews (Nestor Paiva)
“The heart beats thick,
Big trout muscle out of the dead cold;”
—Ted Hughes (b. 1930)