Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Read more about Jack Trout:  Career, Bibliography

Famous quotes containing the words jack and/or trout:

    “This is the house that Jack built.

    This is the malt
    That lay in the house that Jack built.”
    —Mother Goose (fl. 17th–18th century. The House That Jack Built (l. 1–3)

    “There’s no taking trout with dry breeches.”
    —Miguel De Cervantes (1547–1616)