Jack Goody - Works

Works

Jack Goody explained social structure and social change primarily in terms of three major factors. The first was the development of intensive forms of agriculture that allowed for the accumulation of surplus – surplus explained many aspects of cultural practice from marriage to funerals as well as the great divide between African and Eurasian societies. Second, he explained social change in terms of urbanization and growth of bureaucratic institutions that modified or overrode traditional forms of social organization, such as family or tribe, identifying civilization as "the culture of cities". And third, he attached great weight to the technologies of communication as instruments of psychological and social change. He associated the beginnings of writing with the task of managing surplus and, in an important paper with Ian Watt (Goody and Watt, 1963), he advanced the argument that the rise of science and philosophy in classical Greece depended importantly on their invention of an efficient writing system, the alphabet. Because these factors could be applied to either to any contemporary social system or to systematic changes over time, his work is equally relevant to many disciplines. David R. Olson, ed. Technology, Literacy and the evolution of society: implications of the work of Jack Goody. Michael Cole. Mahwah, New Jersey – London: Lawrence Erlbaum Associated, Publishers. http://www.psypress.com/shopping_cart/products/product_detail.asp?sku=&isbn=9780805854022.