Background
Originally scheduled to be released worldwide, "It's No Secret" was cancelled in most territories in favour of "Hand on Your Heart", a brand new track, which was released in April 1989 and was the first to be released from her second album Enjoy Yourself. Eventually, the song was only released in USA, New Zealand, Canada and Japan. A screenshot from the video of "It's No Secret" was used as the cover of the "Hand on Your Heart" CD and cassette, while the track itself was also used as the B-side to its follow-up, "Wouldn't Change a Thing" which was released in July 1989.
Due to its limited release and therefore, no promotion, the song was not a huge commercial success, but it did well enough to promote its parent album Kylie from which it was released. "It's No Secret" debuted at number 47 on the New Zealand Singles Chart, where it only peaked for a sole week. In February 1989, the song climbed to number 37 on the U.S. Billboard Hot 100, managing to peak inside the Top 40. In total, the song spent a total of thirteen weeks in the Hot 100, making the song one of Kylie's longest-running singles on the chart itself. The song was a bigger hit in Japan where it peaked at number 4 in December 1988, becoming Kylie's fifth consecutive Top 10 hit in that country in just under a year.
An accompanying music video was shot for the single in Kylie's native Australia. It features a vague storyline with Kylie having an argument with her boyfriend because he keeps taking money from her and she eventually finds out he's also interested in another girl. Kylie walks around reflecting on her unhappy relationship until she eventually finishes with him. The final scene is of Kylie walking blissfully down a train track, a single woman once again. The video to "It's No Secret" opens Kylie's second official video collection, Kylie: The Video's 2, which was released in the UK and Australia in November 1989 and was a big seller.
Kylie promoted "It's No Secret", performing it on Live at the Hippodrome, a UK television show, and in a rare all-live with band U.S. appearance on The Arsenio Hall Show and Club MTV.
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