History
It's a Small World was created by WED Enterprises as the 1964 New York World's Fair's UNICEF pavilion sponsored by Pepsi. It featured a kinetic sculpture, The Tower of the Four Winds, a 120-foot perpetually spinning mobile created by WED designer Rolly Crump, at its entrance. It was one of four attractions (Magic Skyway, Great Moments with Mr. Lincoln, and The Carousel of Progress ) which were used by Disney to test concepts and ride systems, then moved and re-built at Disneyland after the World's Fair closed in 1966. The company was given only 11 months time to create and build the ride.
Mary Blair was responsible for the attraction's whimsical design and color styling. Blair had been an art director on several Disney animated features (including Cinderella, Alice In Wonderland, and Peter Pan). Like many Disneyland attractions, scenes and characters were designed by Marc Davis, while his wife, Alice Davis, designed the costumes for the dolls. Rolly Crump designed the toys and other supplemental figures on display. The animated dolls were designed and sculpted by Blaine Gibson. Walt was personally involved with Gibson's development of the dolls' facial design (each animated doll face is completely identical in shape, hence the name "it's a small world").
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