Isense

iSense is an online semantic advertising technology which applies the principles of semantics to online advertising. iSense was developed by Crystal Semantics Ltd. in London with research and development facilities in Copenhagen & Holyhead. The company was founded in 2001 by Ian Saunders and Professor David Crystal O.B.E, a world authority on language and the author of over 150 books on the subject of linguistics. It maintains a research center that focuses on semantic technology, web content classification and the development of new capabilities in the fields of advertiser brand protection, page sentiment analysis and content monetization. The company is a wholly owned subsidiary of ad pepper media International N.V., a publicly quoted international online advertising marketer with 16 offices in eight European countries and the USA.