Further Reading
- Kang, Juhee (2011). Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands (dissertation). Iowa State University. http://lib.dr.iastate.edu/etd/10447/. Retrieved 8 February 2013.
Read more about this topic: Interactive Public Relations
Famous quotes containing the word reading:
“Reading about ethics is about as likely to improve one’s behavior as reading about sports is to make one into an athlete.”
—Mason Cooley (b. 1927)
“He is to the great poet, what an excellent mimic is to a great actor. There is no determinate impression left on the mind by reading his poetry.... A great mind is one that moulds the minds of others.”
—William Hazlitt (1778–1830)