Interactive Public Relations
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Read more about Interactive Public Relations: Engagement, Social Media Marketing Tools, Further Reading
Famous quotes containing the words public and/or relations:
“O public road, I say back I am not afraid to leave you, yet I love you,
You express me better than I can express myself.”
—Walt Whitman (1819–1892)
“The land is the appointed remedy for whatever is false and fantastic in our culture. The continent we inhabit is to be physic and food for our mind, as well as our body. The land, with its tranquilizing, sanative influences, is to repair the errors of a scholastic and traditional education, and bring us to just relations with men and things.”
—Ralph Waldo Emerson (1803–1882)