In the context of the social web, engagement means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing.
Read more about this topic: Interactive Public Relations
Famous quotes containing the word engagement:
“But not gold in commercial quantities,
Just enough gold to make the engagement rings
And marriage rings of those who owned the farm.
What gold more innocent could one have asked for?”
—Robert Frost (1874–1963)
“Pardon me, you are not engaged to any one. When you do become engaged to some one, I, or your father, should his health permit him, will inform you of the fact. An engagement should come on a young girl as a surprise, pleasant or unpleasant, as the case may be. It is hardly a matter that she could be allowed to arrange for herself.”
—Oscar Wilde (1854–1900)
“A part, a large part, of travelling is an engagement of the ego v. the world.... The world is hydra headed, as old as the rocks and as changing as the sea, enmeshed inextricably in its ways. The ego wants to arrive at places safely and on time.”
—Sybille Bedford (b. 1911)