Loss of The Presidency of Mexico
Prior to the 2000 general elections, the PRI held its first primaries to elect the party's presidential candidate. The primary candidates, nicknamed "los cuatro fantásticos" (Spanish for The Fantastic Four), were:
- Francisco Labastida Ochoa (former governor of Sinaloa and Secretary of the Interior)
- Roberto Madrazo Pintado (former governor of Tabasco)
- Manuel Bartlett (former governor of Puebla and Secretary of the Interior)
- Humberto Roque Villanueva
The favorites in the primaries were Labastida and Madrazo, and the latter initiated a campaign against the first, perceived as Zedillo's candidate since many former secretaries of the interior were chosen as candidates by the president. His campaign, produced by prominent publicist Carlos Alazraki, had the motto "Dale un Madrazo al dedazo" or "Give a Madrazo to the dedazo" with "madrazo" being an offensive slang term for a "strike" and "dedazo" a slang used to describe the unilaterally choosing of candidates by the president (literally "finger-strike"). In the presidential elections of July 2, 2000, its candidate Francisco Labastida Ochoa was defeated by Vicente Fox, after getting only 36.1% of the popular vote. It was to be the first Presidential electoral defeat of the PRI. In the senatorial elections of the same date, the party won with 38.1%, or 33 out of 128 seats in the Senate of Mexico.
Read more about this topic: Institutional Revolutionary Party
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