The Purpose of The ISP
- To promote sales promotion and its benefits to organisations and to the regulatory authorities.
- To progress the achievement of excellence in promotional marketing by educating all parties in best practice and in the effectiveness and versatility of sales promotion.
- To protect stakeholders' interests in using sales promotion as part of their sales and marketing activity through the provision of a legal advisory service and by promoting responsible self-regulation in line with the CAP Code.
Read more about this topic: Institute Of Sales Promotion
Famous quotes containing the word purpose:
“As peace is the end of war, so to be idle is the ultimate purpose of the busy.”
—Samuel Johnson (17091784)