Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a 'perfume deodorant' in South Africa in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse."
In the early 1980s, six scents were introduced, in the USA, called "Always Alluring", "Delightfully Daring", "Instantly Innocent", "Mysterious Musk", "Possible Playful", and "Suddenly Sassy".
In the summer of 1997, the Spice Girls became spokesmodels for the Impulse body sprays edition known as "Impulse Spice", while on tour promoting their two albums, Spice and Spiceworld.
There have been different Impulse body spray ranges too, such as the Impulse Shakers range. This range was designed for summer and had slightly different style to normal impulse sprays, as it had a small "ball" inside the can for "shaking" the ingredients up together before spraying. It came in fragrances like "Berry Crush", "Fragipani Filling", and "Melon Madness".
In 2006 there were eight fragrances with names such as "Thrill", "Goddess", and "Siren". In addition to the bodyspray, the Impulse brand includes antiperspirants and moisturisers.
Impulse perfumes have been developed by Ann Gottlieb, a 'Nose' famous for creating several successful fragrances.
Stars of Impulse commercials include Neil Morrissey and Emma Harrison.
Recently there have been three new limited edition fragrances available called "The City Collection" and they are called "Paris", "London", and "New York".
Also recently a new fragrance called "True Love" has been released.
As of 2010, The Saturdays are the ambassadors of Impulse in the UK, the first girl group to since the Spice Girls.
The latest fragrance form impulse is called "Very Pink".
Famous quotes containing the word impulse:
“Sometimes we sailed as gently and steadily as the clouds overhead, watching the receding shores and the motions of our sail; the play of its pulse so like our own lives, so thin and yet so full of life, so noiseless when it labored hardest, so noisy and impatient when least effective; now bending to some generous impulse of the breeze, and then fluttering and flapping with a kind of human suspense.”
—Henry David Thoreau (1817–1862)