Methods
Impression formation has traditionally been studied using three methods pioneered by Asch: free response, free association, and a check-list form. In addition, a fourth method based on a Likert scale with anchors such as “very favorable” and “very unfavorable”, has also been used in recent research. A combination of some or all of these techniques is often employed to produce the most accurate assessment of impression formation.
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Famous quotes containing the word methods:
“The comparison between Coleridge and Johnson is obvious in so far as each held sway chiefly by the power of his tongue. The difference between their methods is so marked that it is tempting, but also unnecessary, to judge one to be inferior to the other. Johnson was robust, combative, and concrete; Coleridge was the opposite. The contrast was perhaps in his mind when he said of Johnson: “his bow-wow manner must have had a good deal to do with the effect produced.””
—Virginia Woolf (1882–1941)
“If you want to know the taste of a pear, you must change the pear by eating it yourself.... If you want to know the theory and methods of revolution, you must take part in revolution. All genuine knowledge originates in direct experience.”
—Mao Zedong (1893–1976)
“If men got pregnant, there would be safe, reliable methods of birth control. They’d be inexpensive, too.”
—Anna Quindlen (b. 1952)