In Popular Culture
After establishing the IAT in the scientific literature, Dr. Anthony Greenwald, along with Mahzarin Banaji (Professor of Psychology at Harvard University) and Brian Nosek (Associate Professor of Psychology at the University of Virginia), co-founded Project Implicit, a virtual laboratory and educational outreach organization that facilitates research on implicit cognition.
The IAT has been profiled in major media outlets (e.g. in the Washington Post) and in the popular book Blink, where it was suggested that one could score better on the implicit racism test by visualizing respected black leaders such as Nelson Mandela. The IAT was also discussed in a 2006 episode of the Oprah Winfrey Show.
Read more about this topic: Implicit Association Test
Famous quotes containing the words popular and/or culture:
“The poet will prevail to be popular in spite of his faults, and in spite of his beauties too. He will hit the nail on the head, and we shall not know the shape of his hammer. He makes us free of his hearth and heart, which is greater than to offer one the freedom of a city.”
—Henry David Thoreau (1817–1862)
“It is of the essence of imaginative culture that it transcends the limits both of the naturally possible and of the morally acceptable.”
—Northrop Frye (b. 1912)