In Popular Culture
After establishing the IAT in the scientific literature, Dr. Anthony Greenwald, along with Mahzarin Banaji (Professor of Psychology at Harvard University) and Brian Nosek (Associate Professor of Psychology at the University of Virginia), co-founded Project Implicit, a virtual laboratory and educational outreach organization that facilitates research on implicit cognition.
The IAT has been profiled in major media outlets (e.g. in the Washington Post) and in the popular book Blink, where it was suggested that one could score better on the implicit racism test by visualizing respected black leaders such as Nelson Mandela. The IAT was also discussed in a 2006 episode of the Oprah Winfrey Show.
Read more about this topic: Implicit Association Test
Famous quotes containing the words popular culture, popular and/or culture:
“Popular culture is seductive; high culture is imperious.”
—Mason Cooley (b. 1927)
“The poet needs a ground in popular tradition on which he may work, and which, again, may restrain his art within the due temperance. It holds him to the people, supplies a foundation for his edifice; and, in furnishing so much work done to his hand, leaves him at leisure, and in full strength for the audacities of his imagination.”
—Ralph Waldo Emerson (1803–1882)
“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator—the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”
—Herbert Marcuse (1898–1979)