In Popular Culture
After establishing the IAT in the scientific literature, Dr. Anthony Greenwald, along with Mahzarin Banaji (Professor of Psychology at Harvard University) and Brian Nosek (Associate Professor of Psychology at the University of Virginia), co-founded Project Implicit, a virtual laboratory and educational outreach organization that facilitates research on implicit cognition.
The IAT has been profiled in major media outlets (e.g. in the Washington Post) and in the popular book Blink, where it was suggested that one could score better on the implicit racism test by visualizing respected black leaders such as Nelson Mandela. The IAT was also discussed in a 2006 episode of the Oprah Winfrey Show.
Read more about this topic: Implicit Association Test
Famous quotes containing the words popular culture, popular and/or culture:
“Popular culture entered my life as Shirley Temple, who was exactly my age and wrote a letter in the newspapers telling how her mother fixed spinach for her, with lots of butter.... I was impressed by Shirley Temple as a little girl my age who had power: she could write a piece for the newspapers and have it printed in her own handwriting.”
—Adrienne Rich (b. 1929)
“You seem to think that I am adapted to nothing but the sugar-plums of intellect and had better not try to digest anything stronger.... a writer of popular sketches in magazines; a lecturer before Lyceums and College societies; a dabbler in metaphysics, poetry, and art, than which I would rather die, for if it has come to that, alas! verily, as you say, mediocrity has fallen on the name of Adams.”
—Henry Brooks Adams (1838–1918)
“Our culture has become something that is completely and utterly in love with its parent. It’s become a notion of boredom that is bought and sold, where nothing will happen except that people will become more and more terrified of tomorrow, because the new continues to look old, and the old will always look cute.”
—Malcolm McLaren (b. 1946)