The Implicit Association Test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects (concepts) in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGee, and Jordan Schwartz. The IAT is now widely used in social psychology research and is used to some extent in clinical, cognitive, and developmental psychology research. Although some controversy still exists regarding the IAT and what it measures, much research into its validity and psychometric properties has been conducted since its introduction into the literature.
Read more about Implicit Association Test: Application and Use, Theoretical Interpretation, Criticism and Controversy, In Popular Culture
Famous quotes containing the words implicit, association and/or test:
“The vanity of men, a constant insult to women, is also the ground for the implicit feminine claim of superior sensitivity and morality.”
—Patricia Meyer Spacks (b. 1929)
“In this great association we know no North, no South, no East, no West. This has been our pride for all these years. We have no political party. We never have inquired what anybody’s religion is. All we ever have asked is simply, “Do you believe in perfect equality for women?” This is the one article in our creed.”
—Susan B. Anthony (1820–1906)
“The face we see was never young,
Nor could it ever have been old.
For he, to whom we had applied
Our shopman’s test of age and worth,
Was elemental when he died,
As he was ancient at his birth:”
—Edwin Arlington Robinson (1869–1935)