The Implicit Association Test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects (concepts) in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGee, and Jordan Schwartz. The IAT is now widely used in social psychology research and is used to some extent in clinical, cognitive, and developmental psychology research. Although some controversy still exists regarding the IAT and what it measures, much research into its validity and psychometric properties has been conducted since its introduction into the literature.
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Famous quotes containing the words implicit, association and/or test:
“The true colour of life is the colour of the body, the colour of the covered red, the implicit and not explicit red of the living heart and the pulses. It is the modest colour of the unpublished blood.”
—Alice Meynell (1847–1922)
“The aim of every political association is the preservation of the natural and imprescriptible rights of man. These rights are liberty, property, security and resistance to oppression.”
—French National Assembly. Declaration of the Rights of Man (drafted and discussed August 1789, published September 1791)
“The test of a given phrase would be: Is it worthy to be immortal? To “make a beeline” for something. That’s worthy of being immortal and is immortal in English idiom. “I guess I’ll split” is not going to be immortal and is excludable, therefore excluded.”
—Robert Fitzgerald (1910–1985)