The Implicit Association Test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects (concepts) in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGee, and Jordan Schwartz. The IAT is now widely used in social psychology research and is used to some extent in clinical, cognitive, and developmental psychology research. Although some controversy still exists regarding the IAT and what it measures, much research into its validity and psychometric properties has been conducted since its introduction into the literature.
Famous quotes containing the words implicit, association and/or test:
“The true colour of life is the colour of the body, the colour of the covered red, the implicit and not explicit red of the living heart and the pulses. It is the modest colour of the unpublished blood.”
—Alice Meynell (18471922)
“The spiritual kinship between Lincoln and Whitman was founded upon their Americanism, their essential Westernism. Whitman had grown up without much formal education; Lincoln had scarcely any education. One had become the notable poet of the day; one the orator of the Gettsyburg Address. It was inevitable that Whitman as a poet should turn with a feeling of kinship to Lincoln, and even without any association or contact feel that Lincoln was his.”
—Edgar Lee Masters (18691950)
“The way of paradoxes is the way of truth. To test Reality we must see it on the tight-rope. When the Verities become acrobats we can judge them.”
—Oscar Wilde (18541900)