Chart Performance
"If This Is Love" became The Saturdays' first top ten hit in the United Kingdom after it debuted and peaked at number eight on the UK Singles Chart on 3 August 2008. It sold 14,990 copies in its first week of release. The single was also the second highest new entry of the week behind Katy Perry's "I Kissed a Girl" which debuted at number four. The following week the single dropped out the top ten after one week, falling five places to number thirteen on 10 August. In its third week on the chart the single dropped six places to number nineteen and then a further six places to number twenty-five in fourth week on the chart. "If This Is Love" spent its fifth and final week in the top forty at number thirty-six on 31 August before dropping eleven places to number forty-seven on 7 September. On 14 September it fell fourteen places to number sixty-one in its seventh week on the chart before dropping out of the top seventy-five. Following the release of Chasing Lights and the popularity of follow-up single "Up", "If This Is Love" re-entered the chart after an absence of six weeks, at number seventy-one on 26 October 2008. It then climbed five places to number sixty-six the following week before exiting the chart again on 9 November 2008. Altogether, "If This Is Love" spent a total of nine weeks within the chart and has sold a total of over 107,000 copies in the United Kingdom alone.
The group was pleased with the chart position "If This Is Love" achieved, Mollie King explained in an interview with Digital Spy:
We were thrilled! Nobody really knew The Saturdays at that point and for a new girl group to go straight into the top ten is fantastic.
The single also garnered charting success for the group in Europe, where it reached number thirty-three on the European Hot 100 Singles chart.
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