Company Name
The company writes its name with a lowercase id, which is pronounced as in "did" or "kid", and in the book, Masters of Doom, it is said that the group was identified itself as "ideas from the deep" in the early days of Softdisk, but in the end the name 'id' came from the phrase, "in demand." It is presented by the company as a reference to the Id, a psychological concept introduced by Sigmund Freud. Evidence of the reference can be found as early as Wolfenstein 3D with the statement "that's id, as in the id, ego, and superego in the psyche" appearing in the game's documentation. Even today, Id's History page makes a direct reference to Freud.
Read more about this topic: Id Software
Famous quotes containing the word company:
“Attending upon a prince is as dangerous as keeping company with a tiger.”
—Chinese proverb.
“We have nothing to fear and a great deal to learn from trees, that vigorous and pacific tribe which without stint produces strengthening essences for us, soothing balms, and in whose gracious company we spend so many cool, silent and intimate hours.”
—Marcel Proust (1871–1922)