Company Name
The company writes its name with a lowercase id, which is pronounced as in "did" or "kid", and in the book, Masters of Doom, it is said that the group was identified itself as "ideas from the deep" in the early days of Softdisk, but in the end the name 'id' came from the phrase, "in demand." It is presented by the company as a reference to the Id, a psychological concept introduced by Sigmund Freud. Evidence of the reference can be found as early as Wolfenstein 3D with the statement "that's id, as in the id, ego, and superego in the psyche" appearing in the game's documentation. Even today, Id's History page makes a direct reference to Freud.
Read more about this topic: Id Software
Famous quotes containing the word company:
“Is not disease the rule of existence? There is not a lily pad floating on the river but has been riddled by insects. Almost every shrub and tree has its gall, oftentimes esteemed its chief ornament and hardly to be distinguished from the fruit. If misery loves company, misery has company enough. Now, at midsummer, find me a perfect leaf or fruit.”
—Henry David Thoreau (1817–1862)
“We are well advised to keep on nodding terms with the people we used to be, whether we find them attractive company or not. Otherwise they turn up unannounced and surprise us, come hammering on the mind’s door at 4am of a bad night and demand to know who deserted them, who betrayed them, who is going to make amends. We forget all too soon the things we thought we could never forget.”
—Joan Didion (b. 1934)