Origins
The idea originally came to an advertising executive named Bill Backer, who was working for McCann-Erickson — the agency responsible for Coca-Cola. Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland. After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca-Cola. Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a jingle by Cook and Greenaway originally called "True Love and Apple Pie". A version of the song was recorded by Susan Shirley and released in 1971. Cook, Greenaway, Backer, and Billy Davis reworked the song and recorded it as a Coca-Cola radio commercial.
Read more about this topic: I'd Like To Teach The World To Sing (in Perfect Harmony)
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