Sweden
In Sweden, ICA Sverige AB operates about 1,350 retail stores as of 2009. The stores have different profiles, depending on location, range of products and size:
- ICA Nära ("ICA Nearby") — Convenience-type stores for daily retail needs.
- ICA Supermarket — Mid-size supermarkets, located near where customers dwell or work carrying a wide range of products.
- ICA Kvantum — Superstores for large, planned purchases. Large spaces allocated for traffic and parking. Typically located outside of the cities.
- MAXI ICA Stormarknad — Hypermarkets with a full range of groceries as well as fashions, homewares, entertainment and electrical. Smaller stores do not offer the fashion and electrical ranges while the largest stores also have a DIY and gardening department.
Each store is owned and operated separately, but operations are coordinated within the group. All feature ICA brand products.
During 2009, ICA Sverige AB had sales of 59 billion SEK (excluding VAT). A major ICA location is in Västerås, where they have a logistics center.
Since 2001, ICA has run a series of television commercials featuring the staff and customers of a fictional ICA store. As of September 2010 approximately 320 commercials have aired.
Read more about this topic: ICA AB