IBC Root Beer was founded in 1919 by the Griesedieck family as the Independent Breweries Company in St. Louis, Missouri. Root beer found a market as a legal beverage during the era of Prohibition. The Independent Breweries Company closed, but the trademark was purchased by the Kranzberg family who operated the Northwestern Bottling Company. In the late 1930s, it was sold to the National Bottling Company owned by the Shucart family. Popularity and distribution declined after World War II.
In 1976, the IBC trademark was sold to Taylor Beverages, which was then sold to the Seven-Up Company in 1980. After Dr Pepper and Seven Up merged in 1986, distribution of IBC became national throughout the United States. Ultimately Dr Pepper/Seven Up, Inc. was acquired by Cadbury Schweppes in 1995.
IBC was subsequently organized within the Cadbury Schweppes Americas Beverages unit of Cadbury Schweppes, before being spun off into Dr Pepper Snapple Group in 2008.
Famous quotes containing the words root and/or beer:
“But a cultivated man becomes ashamed of his property, out of new respect for his nature. Especially he hates what he has if he see that it is accidental,—came to him by inheritance, or gift, or crime; then he feels that it is not having; it does not belong to him, has no root in him and merely lies there because no revolution or no robber takes it away.”
—Ralph Waldo Emerson (1803–1882)
“They who drink beer will think beer.”
—Washington Irving (1783–1859)