Reception
I Love Bees is credited with helping drive attention to Halo 2; former Electronic Gaming Monthly editor Dan Hsu stated in an interview that "I Love Bees really got existing gamers and other consumers talking about the universe of ." Billy Pidgeon, a game analyst, noted that I Love Bees achieved what it had been designed to do: "This kind of viral guerrilla marketing worked... Everyone started instant messaging about it and checking out the site." I Love Bees not only received coverage from gaming publications, but attracted mainstream press attention as well. At its height, ilovebees received between two to three million unique visitors over the course of three months. 9,000 people also actively participated in the real-world aspects of the game. The players of I Love Bees themselves were quite varied. The target demographic for the promotion was younger males, but one player noted that even middle-aged men and women were engaged in the game.
I Love Bees received several awards for its innovation. The design team was one of the recipients of the Innovation Award at the 5th annual Game Developers Choice Awards. I Love Bees was also announced as the winner of a Webby Award in the Game-Related category, presented by the International Academy of Digital Arts and Sciences.
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