Hyundai Tournament of Champions - History

History

The Hyundai Tournament of Champions is held during the first week of January and, since 1999, has been played over the Plantation Course at the Kapalua Resort near Lahaina on the island of Maui in Hawaii. Previous venues have been the Desert Inn Country Club in Las Vegas, Nevada, from the event's inception until 1966, and the Stardust Country Club, also in Las Vegas, in 1967 and 1968. For the following thirty years, it was played at La Costa Resort and Spa in Carlsbad, California, after which it moved to its current location in Hawaii.

The tournament has had several title sponsors, the first being Mutual of New York (MONY) between 1975 and 1990. After three years of sponsorship by Infiniti, German car maker Mercedes-Benz began a sixteen year association with the event and the Tournament of Champions name was dropped. In 2010 the tournament entered a new ten year agreement with Korean broadcasting company Seoul Broadcasting System, with the tournament being renamed as the SBS Championship. Hyundai took over title sponsorship in 2011 with SBS remaining a sponsor.

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