Development and Design
Introduced in March, 2007 as the "Concept Genesis", the sedan was designed by Hyundai as a "progressive interpretation of the modern rear-wheel drive sports sedan". Hyundai conceived the idea for the Genesis in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.
Hyundai reportedly benchmarked the BMW 5-Series (E60) sedan during the Genesis' development; their press release indicates the Genesis body in white exceeds the BMW in torsional rigidity by 14%. The production Genesis sedan received a five-star crash rating in every category from the National Highway Traffic Safety Administration. Hyundai markets the Genesis as offering "the performance of a BMW 5-Series and the interior packaging of a 7-Series at the price of a 3-Series."
Read more about this topic: Hyundai Genesis
Famous quotes containing the words development and/or design:
“As long as fathers rule but do not nurture, as long as mothers nurture but do not rule, the conditions favoring the development of father-daughter incest will prevail.”
—Judith Lewis Herman (b. 1942)
“I always consider the settlement of America with reverence and wonder, as the opening of a grand scene and design in providence, for the illumination of the ignorant and the emancipation of the slavish part of mankind all over the earth.”
—John Adams (17351826)