Development and Design
Introduced in March, 2007 as the "Concept Genesis", the sedan was designed by Hyundai as a "progressive interpretation of the modern rear-wheel drive sports sedan". Hyundai conceived the idea for the Genesis in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.
Hyundai reportedly benchmarked the BMW 5-Series (E60) sedan during the Genesis' development; their press release indicates the Genesis body in white exceeds the BMW in torsional rigidity by 14%. The production Genesis sedan received a five-star crash rating in every category from the National Highway Traffic Safety Administration. Hyundai markets the Genesis as offering "the performance of a BMW 5-Series and the interior packaging of a 7-Series at the price of a 3-Series."
Read more about this topic: Hyundai Genesis
Famous quotes containing the words development and/or design:
“As a final instance of the force of limitations in the development of concentration, I must mention that beautiful creature, Helen Keller, whom I have known for these many years. I am filled with wonder of her knowledge, acquired because shut out from all distraction. If I could have been deaf, dumb, and blind I also might have arrived at something.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“I always consider the settlement of America with reverence and wonder, as the opening of a grand scene and design in providence, for the illumination of the ignorant and the emancipation of the slavish part of mankind all over the earth.”
—John Adams (1735–1826)