History
HyperCard was created by Bill Atkinson. Work for it began in March 1985 under the name of WildCard (hence the creator code of 'WILD'). In 1986 Dan Winkler began work on HyperTalk and the name was changed to HyperCard for trademark reasons. It was initially released in August 1987, with the understanding that Atkinson would give HyperCard to Apple only if they promised to release it for free on all Macs. Apple timed its release to coincide with the MacWorld Conference & Expo in Boston, Massachusetts to guarantee maximum publicity. HyperCard was a huge hit almost instantly. Many people who thought they would never be able to program a computer started using HyperCard for all sorts of automation and prototyping tasks, a surprise even to its creator.
Apple itself never seemed to understand what HyperCard's target market for users should be. Project managers found it was being used by a huge number of people, internally and externally. Bug reports and upgrade suggestions continued to flow in, demonstrating it had a wide variety of users. Since it was also free, it was difficult to justify dedicating engineering resources to improvements in the software. It was not lost on Apple or its mainstream developers that the power HyperCard gave to people could cut into the sales of ordinary shrink wrapped products.
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