In 2005, Jackman joined with longtime assistant John Palermo to form a production company, Seed Productions, whose first project was Viva Laughlin in 2007. Jackman's wife Deborra-Lee Furness is also involved in the company, and Palermo had three rings made with a "unity" inscription for himself, Furness, and Jackman. Jackman said, "I'm very lucky in the partners I work with in my life, Deb and John Palermo. It really works. We all have different strengths. I love it. It's very exciting."
The Fox-based Seed label has grown in size to include execs Amanda Schweitzer, Kathryn Tamblyn, Allan Mandelbaum and Joe Marino, with Alana Free operating the Sydney-based production office whose goal is to mount modest-budget films to harness local talent in Jackman's home country.
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