Origin
The drink was the brain child of Steve Roeder who came up with the bubble gum soda drink concept using snow cone flavoring to test with. Roeder and his long-time friend Larry Wilson contacted The Wrigley Company to acquire license rights to use the name of Hubba Bubba Bubble Gum Soda. They then contacted Alan Canfield of the AJ Canfield Company, who agreed to produce and can the product for Roeder and Wilson who operated under the company name of Novelty Beverage. Wilson handled much of the marketing and distribution set up and Roeder focused his time on license agreements, product development and promotion. The pair also made a deal for a test market at selected Toys R Us locations.
Read more about this topic: Hubba Bubba Soda
Famous quotes containing the word origin:
“The origin of storms is not in clouds,
our lightning strikes when the earth rises,
spillways free authentic power:
dead John Brown’s body walking from a tunnel
to break the armored and concluded mind.”
—Muriel Rukeyser (1913–1980)
“Art is good when it springs from necessity. This kind of origin is the guarantee of its value; there is no other.”
—Neal Cassady (1926–1968)
“The essence of morality is a questioning about morality; and the decisive move of human life is to use ceaselessly all light to look for the origin of the opposition between good and evil.”
—Georges Bataille (1897–1962)