Origin
The drink was the brain child of Steve Roeder who came up with the bubble gum soda drink concept using snow cone flavoring to test with. Roeder and his long-time friend Larry Wilson contacted The Wrigley Company to acquire license rights to use the name of Hubba Bubba Bubble Gum Soda. They then contacted Alan Canfield of the AJ Canfield Company, who agreed to produce and can the product for Roeder and Wilson who operated under the company name of Novelty Beverage. Wilson handled much of the marketing and distribution set up and Roeder focused his time on license agreements, product development and promotion. The pair also made a deal for a test market at selected Toys R Us locations.
Read more about this topic: Hubba Bubba Soda
Famous quotes containing the word origin:
“All good poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquillity.”
—William Wordsworth (1770–1850)
“Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil. They give us, now and then, some of those luxurious sterile emotions that have a certain charm for the weak.... They are simply cheques that men draw on a bank where they have no account.”
—Oscar Wilde (1854–1900)
“Someone had literally run to earth
In an old cellar hole in a byroad
The origin of all the family there.
Thence they were sprung, so numerous a tribe
That now not all the houses left in town
Made shift to shelter them without the help
Of here and there a tent in grove and orchard.”
—Robert Frost (1874–1963)