Blue Harvest and Revenge of The Jedi
During production of Return of the Jedi, Kazanjian is credited with the idea to utilize the guise of filming a fictitious movie to disguise the actual production, and throw off any press and nosy fans. The fictitious film was titled Blue Harvest, which was purported to be a horror film with the tag line "horror beyond imagination". Hats and t-shirts were printed up for the crew to wear and to further add to the authenticity of the ruse.
At the same time, Kazanjian also created the fictitious "Revenge of the Jedi" campaign, specifically to thwart black market merchandisers who would often pre-empt official merchandising with knock-off items. Many of the items bearing the name "Revenge of the Jedi" (as opposed to "Return of the Jedi") have become rare and valuable collectors items.
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