History
The brand began in 1886; the Hovis process was patented on 6 October 1887 by Richard "Stoney" Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – "the strength of man". The company became the Hovis Bread Flour Company Limited in 1898.
When the abundance of certain B vitamins in wheatgerm was reported in 1924, Hovis increased in popularity.
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