Style
The theatrical trailer promoted the film as The House on Haunted Hill, although all advertising material and the title on the film itself were simply titled House on Haunted Hill. The film is best known for a famous promotional gimmick used in the film's original theatrical release called "Emergo": William Castle placed an elaborate pulley system in some theaters showing the film which allowed a plastic skeleton to be flown over the audience at the appropriate time. In August and September 2010, the Film Forum in New York City had a revival of the film (along with several other Castle pictures) that included the original gimmicks. This was the first time since the late 1980s Film Forum had done this.
Thanks to Castle's gimmickry, the film was a huge success. Alfred Hitchcock took notice of the low-budget film's performance at the box office, and set out to make his own low-budget horror film, which became the critically acclaimed hit Psycho (1960). Castle was himself a Hitchcock fan, and would try to imitate Hitchcock's work in later films such as Homicidal (1961).
Read more about this topic: House On Haunted Hill
Famous quotes containing the word style:
“We are often struck by the force and precision of style to which hard-working men, unpracticed in writing, easily attain when required to make the effort. As if plainness and vigor and sincerity, the ornaments of style, were better learned on the farm and in the workshop than in the schools. The sentences written by such rude hands are nervous and tough, like hardened thongs, the sinews of the deer, or the roots of the pine.”
—Henry David Thoreau (1817–1862)
“Switzerland is a small, steep country, much more up and down than sideways, and is all stuck over with large brown hotels built on the cuckoo clock style of architecture.”
—Ernest Hemingway (1899–1961)
“Sometimes among our more sophisticated, self-styled intellectuals—and I say self-styled advisedly; the real intellectual I am not sure would ever feel this way—some of them are more concerned with appearance than they are with achievement. They are more concerned with style then they are with mortar, brick and concrete. They are more concerned with trivia and the superficial than they are with the things that have really built America.”
—Lyndon Baines Johnson (1908–1973)