Hong Kong Supermarket

Hong Kong Supermarket (Chinese: 香港超級市場; pinyin: Xīanggǎng Chāojíshìcháng; Cantonese Yale: Hēunggóng Chīukāp Síhchèuhng) is a growing supermarket chain in the Los Angeles region of Southern California. It operates mainly in the newer suburban overseas Chinese communities, particularly in the Los Angeles, Philadelphia, and New York City areas. Hong Kong Supermarket specializes mainly in imported Asian groceries. Many items are from China, Hong Kong, Macau, Thailand, Taiwan, Vietnam, Indonesia, and the Philippines.

The supermarket caters to a specific customer base. The store in Monterey Park, California, is a popular destination for Mainland Chinese emigres, the San Gabriel, California and Rowland Heights, California, location caters to immigrants from Taiwan. The West Covina, California, location caters to Indonesian Americans as the store tends to stock a good number of Indonesian products. The Hong Kong Supermarkets in New York City of focus on Mainland Chinese immigrant customers (large community of mainlanders in Brooklyn).

Hong Kong Supermarket was established in 1981 with its flagship store located in Monterey Park, California, where it is still among the popular Asian supermarkets, and is headquartered in New York city. In Southern California, its main competitors are 99 Ranch Market and Shun Fat Supermarket. In the New York City area, it competes with Kam Man Food, Asian Food Center, and Maxim's. In Boston, it competes with Kam Man, H Mart, and C-Mart.

In 2009, Hong Kong purchased Super 88, an Asian supermarket chain which had already closed three of its six stores in 2008, citing poor sales. Super 88 had also faced increasing competition and a $200,000 settlement after violating state wage and hour laws.

The chain of supermarkets is owned by businessman Jeffrey Wu (胡兆明) and his wife, former Hong Kong actress Veronica Yip.