Public Relations
Disney initially refused to release the attendance figures after media reports surfaced saying the park's attendance numbers might be lower than expected. Disney finally declared on 24 November 2005, that Disney had over 1 million guests during its first two months of operation.
In response to negative publicity locally and to boost visitor numbers, Hong Kong Disneyland offered $50 discounts for admission tickets to holders of Hong Kong I.D. cards in the period before 2005 Christmas. Also, from March to June 2006, the park offered Hong Kong I.D. card holders the opportunity to purchase a two-day admission ticket for the price of a single day ticket.
Read more about this topic: Hong Kong Disneyland
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“The rarest of all things in American life is charm. We spend billions every year manufacturing fake charm that goes under the heading of ‘public relations.’ Without it, America would be grim indeed.”
—Anita Loos (1888–1981)