Media
The Homeless World Cup has established a global brand identity and told the story through all media. The outcomes and return on the investment has been significant and inspired change across the world.
Communications and PR offer a powerful opportunity to raise awareness and change hearts and minds globally to end homelessness. The Homeless World Cup works to engage and mobilise the audiences to take action and to change attitudes of governments, public, key influencers toward creating better solutions to homelessness around the world.
The Homeless World Cup attract significant media attention at national level highlighting grass roots work and internationally before during and after the annual tournament.
Read more about this topic: Homeless World Cup
Famous quotes containing the word media:
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)