Media
The Homeless World Cup has established a global brand identity and told the story through all media. The outcomes and return on the investment has been significant and inspired change across the world.
Communications and PR offer a powerful opportunity to raise awareness and change hearts and minds globally to end homelessness. The Homeless World Cup works to engage and mobilise the audiences to take action and to change attitudes of governments, public, key influencers toward creating better solutions to homelessness around the world.
The Homeless World Cup attract significant media attention at national level highlighting grass roots work and internationally before during and after the annual tournament.
Read more about this topic: Homeless World Cup
Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)