Media
The Homeless World Cup has established a global brand identity and told the story through all media. The outcomes and return on the investment has been significant and inspired change across the world.
Communications and PR offer a powerful opportunity to raise awareness and change hearts and minds globally to end homelessness. The Homeless World Cup works to engage and mobilise the audiences to take action and to change attitudes of governments, public, key influencers toward creating better solutions to homelessness around the world.
The Homeless World Cup attract significant media attention at national level highlighting grass roots work and internationally before during and after the annual tournament.
Read more about this topic: Homeless World Cup
Famous quotes containing the word media:
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)