Popular Culture
Hollister Co., a clothing brand created by Abercrombie & Fitch, purports to be the outcome of a surf shop founded by John J. Hollister on Hollister Ranch in 1922. Surfers in the Santa Barbara area know that this is incorrect, and merely a pleasant fiction created by the company’s marketing program. There were few surfers at Hollister Ranch until the 1960s, and there has never been an (official) surf shop near there. Hollister Ranch is known and loved by recreational enthusiasts from around the world for its good surf, fishing, and diving opportunities. Not unlike the Channel Islands National Park, with limited public access, hence reduced crowds and low environmental impacts, the area is generally called “The Ranch” by surfers, divers, and fisherman. Occasional prominent swells and good fishing seasons regularly inspire the public to both “boat in” and walk from Gaviota State Park on the East and Jalama County Park on the West to access the area’s shoreline and offshore waters.
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