The Free Silver Movement
Grover Cleveland led the party faction of conservative, pro-business Bourbon Democrats, but as the depression of 1893 deepened, his enemies multiplied. At the 1896 convention the silverite-agrarian faction repudiated the president, and nominated the crusading orator William Jennings Bryan on a platform of free coinage of silver. The idea was that minting silver coins would flood the economy with cash and end the depression. Cleveland supporters formed the National Democratic Party (Gold Democrats), which attracted politicians and intellectuals (including Woodrow Wilson and Frederick Jackson Turner) who refused to vote Republican.
Bryan, an overnight sensation because of his "Cross of Gold" speech, waged a new-style crusade against the supporters of the gold standard. Criss-crossing the Midwest and East by special train-—he was the first candidate since 1860 to go on the road-—he gave over 500 speeches to audiences in the millions. In St. Louis he gave 36 speeches to workingmen's audiences across the city, all in one day. Most Democratic newspapers were hostile toward Bryan, but he seized control of the media by making the news every day, as he hurled thunderbolts against Eastern monied interests.
The rural folk in the South and Midwest were ecstatic, showing an enthusiasm never before seen. Ethnic Democrats, especially Germans and Irish, however, were alarmed and frightened by Bryan. The middle classes, businessmen, newspaper editors, factory workers, railroad workers, and prosperous farmers generally rejected Bryan's crusade. McKinley promised a return to prosperity based on the gold standard, support for industry, railroads and banks, and pluralism that would enable every group to move ahead.
Although Bryan lost the election in a landslide, he did win the hearts and minds of a majority of Democrats, as shown by his renomination in 1900 and 1908; as late as 1924, the Democrats put his brother on their national ticket. The victory of the Republican Party in the election of 1896 marked the start of the "Progressive Era," from 1896 to 1932, in which the Republican Party usually was dominant.
Read more about this topic: History Of The United States Democratic Party
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