High Context Culture - Context As A Relativistic Metric of Culture

Context As A Relativistic Metric of Culture

A (cultural) context does not rank as "high" or "low" in an absolute sense because each message can be presented on a continuum from high to low. Likewise, a culture (French Canadian) may be of a higher context than one (English Canadian) but lower context than another (Spanish or French). Likewise, a stereotypical individual from Texas (a higher context culture) may communicate more with a few words or use of a prolonged silence, than a stereotypical New Yorker who is being very explicit, although both being part of a culture which is lower context overall. Typically a high context culture will be relational, collectivist, intuitive, and contemplative. They place a high value on interpersonal relationships and group members are a very close knit community.

While the milieu of individuals in a culture can be diverse, and not all individuals can be described by strict stereotypes, understanding the broad tendencies of predominant cultures of this world can help us inform and educate ourselves on how to better facilitate communication between individuals of differing cultures. The following spectrum of levels of context in various cultures was determined in 1986 by Copeland & L. Griggs (1986)

Lower context culture
United States (excluding the Southern United States)
Australian
English Canadian
English
Finnish
German
Irish
New Zealand
Scandinavia
Switzerland
Higher context culture
African
Arab
Brazilian
Chinese
Filipinos
French Canadian
French
Greek
Hawaiian
Hungarian
Indian
Italian
Japanese
Korean
Latin Americans
Persian
Portuguese
Russian
Southern United States
Spanish
Thai
Turkish
Vietnamese
Indonesian

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