High context culture and the contrasting "low context culture" are terms presented by the anthropologist Edward T. Hall in his 1976 book Beyond Culture. It refers to a culture's tendency to use high context messages over low context messages in routine communication. This choice of communication styles translates into a culture that will cater to in-groups, an in-group being a group that has similar experiences and expectations, from which inferences are drawn. In a high context culture, many things are left unsaid, letting the culture explain. Words and word choice become very important in higher context communication, since a few words can communicate a complex message very effectively to an in-group (but less effectively outside that group), while in a lower context culture, the communicator needs to be much more explicit and the value of a single word is less important.
Read more about High Context Culture: Context As A Relativistic Metric of Culture
Famous quotes containing the words high, context and/or culture:
“In rhetoric, this art of omission is a chief secret of power, and, in general, it is proof of high culture to say the greatest matters in the simplest way.”
—Ralph Waldo Emerson (1803–1882)
“Parents are led to believe that they must be consistent, that is, always respond to the same issue the same way. Consistency is good up to a point but your child also needs to understand context and subtlety . . . much of adult life is governed by context: what is appropriate in one setting is not appropriate in another; the way something is said may be more important than what is said. . . .”
—Stanley I. Greenspan (20th century)
“... we’ve allowed a youth-centered culture to leave us so estranged from our future selves that, when asked about the years beyond fifty, sixty, or seventy—all part of the average human life span providing we can escape hunger, violence, and other epidemics—many people can see only a blank screen, or one on which they project fear of disease and democracy.”
—Gloria Steinem (b. 1934)