Hershey's Milk Chocolate
The Hershey Process milk chocolate used in these bars is cheaper to make than other types of chocolate as it is less sensitive to the freshness of the milk. The process was developed by Milton Hershey and was the first mass-produced chocolate in the United States. As a result, the Hershey flavor is widely recognized in the United States and Canada, but less so internationally, in particular in areas where European chocolates are more widely available. The process is a trade secret, but experts speculate that the milk is partially lipolyzed, producing butyric acid, which stabilizes the milk from further fermentation. This compound gives the product a particular sour, "tangy" taste, to which the US public has become accustomed, to the point that other manufacturers often add butyric acid to their milk chocolates.
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