Advertising
In September 2008, Herbal Magic began its first national advertising campaign. The initiative, aimed primarily at women, consisted of television, print and online advertising. The advertisements encouraged women to rediscover a sense of self. The most recent campaign, launched in February 2010, focuses on real clients who have lost weight, and kept it off, including Susan Crenshaw. Crenshaw was the former TV host of HGTV's This Small Space. Spokespersons for the program have included former Deputy Prime Minister Sheila Copps, former Toronto Maple Leafs General Manager Gord Stellick and Canadian figure skater Elizabeth Manley who, since 2009, has waged a highly publicized battle with her weight. The Herbal Magic program brought Manley within 5 lbs of her Calgary ’88 Olympic weight when she won the silver medal.
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Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)