Hellenic Broadcasting Corporation - History

History

ERT began broadcasting in 1938, initially limited to radio services from Athens. At that time the company was known as the EIR (National Radio Foundation). In the years of World War II, broadcasting stopped during the Nazi occupation of Greece. After World War II, broadcasting resumed and the radio services were expanded to three national radio services as well as international radio services for immigrant Greeks. EIR was one of 23 founding broadcasting organisations of the European Broadcasting Union in 1950.

Test television broadcasts began in 1965 and full TV service began in 1966. In 1970, the company was renamed EIRT (National Radio and Television Foundation). At that time there were only two TV services - ERT and a second one (ΥΕΝΕΔ/YENED) that was operated and controlled by the Greek Army. It was used as a propaganda medium by the military government of Greece until its fall in 1974. Quite remarkably, the station retained its name and military orientation until the early 1980s, when it was renamed to ERT2. On September 1, 1987, a third station was added - ET3, based in Thessaloniki, with mostly regional programming focused on Northern Greece.

During the first 20 years of TV services in Greece, ERT broadcasting was limited, starting at around 5pm to between midnight and 2am. Since 1997 the three ERT TV channels are known as ET1, NET and ET3, and broadcast round the clock. ET1 is an entertainment channel whereas NET is focused on news services. ET3 is still focused on Northern Greece issues, although it broadcasts nationwide.

ERT was a major national sponsor and the official broadcaster of the 2004 Olympic Games in Athens. It has been broadcasting the Olympic Games in Greece since the Mexico City Games of 1968. It also broadcasts IAAF games while it is shown on privately owned channels mainly in the United States. Today it broadcasts documentaries, some from the private sector, and a few animated shows. With the introduction of independent privately owned channels in Greece in the late 1980s, programme quality changed to a more commercial variety, in order to survive the fierce competition for ratings. This was a major shift in the network's principles that was dominated by wider variety, alleged "higher quality" programmes including documentaries and World Cinema.

On 19 August 2011 the Hellenic Broadcasting Corporation announced a planned restructuring of the company; ERT's main channels will now be NET and ET3, while ET1 will be incorporated into the program of NET and ET3. Additionally the digital channels Cine+ and Sport+ will also stop broadcasting, and their programming will again be incorporated into that of the company's two major domestic channels. ERT World is also scheduled to see a change in its programming to reflect the needs of the Greek diaspora as identified by a survey conducted by ERT. The Minister of State also said that the company would become public but no longer state-owned.

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