Heidiland, named after the Heidi books, is an important tourist area in Switzerland, popular especially with the Japanese. Maienfeld is the center of what is called Heidiland; one of the villages, formerly called Oberrofels, is actually renamed "Heididorf." Heidiland is located in an area called Bündner Herrschaft; it is criticized as being a "laughable, infantile cliche" and "a more vivid example of hyperreality."
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