Background
There's a certain swing-for-the-fences feel and a hurried nature that I think you have when you're making your first record and have much to prove. Now that I'm in a higher gear, I don't have to press so hard on the gas, and I'm loving it.
John Mayer, Billboard, 2003Mayer felt he could be more relaxed and focus more on his art while making Heavier Things. With Jack Joseph Puig as producer, loops and horns were more prominently featured. Mayer took greater control of the creative side with this album; much of the album was recorded in his New York City apartment. He also got final approval on all radio-edits.
Columbia Records used a conservative marketing campaign to promote the album. Columbia Records Group president Will Botwin says. "We think we're being smart. It's a long-term project. We understand what we're creating is a career. Effectively, that's the message: Keep the hype at bay." In keeping with that gameplan, the album's first single, "Bigger Than My Body", only went to radio a few weeks before the album's release; promotional broadcasts of the album were limited to MTV.com and Mayer's official site, both of whom began streaming the complete album the September 2 before its release. Scheduled television appearances included Saturday Night Live and several late shows.
Read more about this topic: Heavier Things
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