History
The heritage name Plymouth Sound was a pun on the popular meaning of sound (in the audio sense) and the bay of Plymouth Sound between Penlee Point and Wembury Point in Devon.
In November 2005 it was announced that GCap's local radio stations in the South West, including Plymouth Sound, were to be sold as they were outside of the company's primary target area. Four months later GCap decided that the sale would not go ahead, essentially because the offers made fell short of their expectations.
In September 2008, it was announced that Plymouth Sound would be rebranded Heart FM as part of a national rebranding exercise by owners Global Radio, which saw twenty-nine stations renamed as Heart. Plymouth Sound was rebranded as Heart Plymouth on Monday 23 March 2009. By this time, most of the station's programming was produced in London, with local programming broadcast at breakfast every day and at drivetime each weekday.
Read more about this topic: Heart Plymouth
Famous quotes containing the word history:
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