History
The rewards program was first introduced by Zellers in 1986 and was known as Club Z (pronounced Club Zed). Shoppers earned 'Club Z points'. Starting in the 1990s, The Bay offered Air Miles reward miles to their customers as a rewards program. In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of another chain of stores, Home Outfitters, the HBC Rewards program was born in April 2001. All Club Z points were automatically converted to the same amount in HBC Rewards points.
In 2012, most Zellers locations across Canada closed or were in the process of liquidation in preparation for conversion into Target Canada locations or other retailers, but the HBC Rewards program is expected to continue to be honoured at The Bay and Home Outfitters.
Read more about this topic: HBC Rewards
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